Prof Olena Yarmoliuk

Head of Department of Physical Education and Pedagogy of Sports of Faculty of Health, Physical Education and Sports at Borys Grinchenko Kyiv University. 

Sustainable development in Sport is her field of scientific researches. 

Assistant Professor in Sports Marketing & Communications, Management & Marketing in E-Sports, Environmental Management and Marketing in Sports. 

Objective. 

The article is aimed to define the content and the components of e-learning system in Olympic education based on the generalization of international experience of applying modern information and communication technologies at the Centers for Olympic studies and education.

Methods:

Theoretical analysis and analytical review of literature. Sports Marketing benefits from the popularity of the sport adopted. In the case of sponsorship of teams and / or teams, there is a possibility of obtaining extra benefits.

Places, spaces and cities. 

One of the greatest obstacles to achieving destination competitiveness is the challenge of marketing multi-attributed destinations in dynamic and heterogeneous markets.

Sport marketing, especially sponsorship is of great importance since it is a part of a promotional mix that supports the interest of the company by associating it with a specific player, team or event.

Moreover, sponsorship may be the major or only marketing effort for some companies whereby it is important to consider it as a powerful option when deciding upon marketing tools.

The purpose of this thesis is therefore to provide a better understanding of sport marketing with great focus on sport sponsorship. In order to reach this purpose, the study provide a better understanding of sport marketing mix and a sport sponsorship as a most effective and most used tool.